Management Update Week 14

04-04-2023

Super fast and good response to data leak, stay alert though

The impact of the data leak at Nebu last week was huge. It was great to see how we very quickly got a picture of what was actually going on and how we immediately informed the customers and guided them where necessary. People really worked very hard to deal with this, hats off. Customer reactions also showed great appreciation for our approach.

Our own responsibility
In the end, the inconvenience to our customers was relatively limited. Although the data leak took place at a supplier of a supplier of a supplier, it is a good reason to re-examine our own behaviour. This is because of our own responsibility in this. Wolter took the opportunity during the monthly MR-Talk on Monday to reiterate this.

Spam, fishing, social engineering
For instance, if you have rights that not everyone has, you are guaranteed to be one of the first targets of potential hackers. The more rights you have, the more they can do with them once they get your password. So be alert to that. For instance, do not fall into the trap of keeping lists of passwords on your PC. And of course, stay alert to things like spam, fishing and social engineering.

Correct processing agreements
Always make good agreements with clients about what can be done with their data, based on correct processing agreements. Correct means that the correct processors are included, including any sub-processors, and all other agreements about data use.

Clear up data after use
In addition, you should not want to have more data than you really need. Having data brings obligations, but also risks. Clear up data after you have used it, do not leave it lying around in systems. Also, be very careful when using tools that are available on the internet, because before you know it you provide them with data that should not have been shared.

Wolter has 25 years of service and it’s down to his colleagues and customers

He had resolved to never let it get this far. But now Wolter, Principal Consultant CX, really has been with the company for 25 years. Last Monday, he was honoured for this anniversary.

Room for your own path
That he is now a silver jubilee at MarketResponse after all, has everything to do with the people who work here and with the clients he has sometimes worked with all this time. “Those make it a very nice place to work. You get quite a lot of space to choose your own path here anyway. You definitely don’t get the freedom I’ve been given, and perhaps claimed, in that respect everywhere,” Wolter says.

Lecturer and marketing manager
He started his career as a lecturer in Marketing and Market Research at Maastricht University, after studying Marketing. He then worked as a marketing manager at an educational publisher. “In both positions, I had a lot to do with research. I found that so fun and interesting that it was reason to apply to a market research company.”

Enjoying talking to clients
He was able to join MarketResponse in 1998 as a researcher in the CSM team conducting customer and employee satisfaction surveys. Soon he became a senior and his qualities in sales were recognised. “Thus, over the years, my position has had different names and guises. The core is always having a nice conversation with customers and that is still a lot of fun. How can our research solutions help answer the issues they are facing and what can we then learn from that. The nice thing is that you visit different places at different organisations with different issues. That makes the work very varied.”

At times confrontational
The focus in his work has increasingly shifted to socially relevant research in recent years. “It is our ambition anyway to make commercial companies more social and social organisations a bit more commercial. For instance, I now work a lot for SGF, the umbrella organisation of Collaborating Health Funds that, among other things, is committed to a healthy generation of children. In this, exemplary behaviour by parents plays a big role. As a parent, you are occasionally held up to a mirror and at times this is quite confrontational. Some times a finer sensation than others, I will say.”

The ‘new’ marcom team

The colleagues from Reputations, together with Nicole, form MarketResponse’s ‘new’ marcom team. New in inverted commas, because yes, actually they have been colleagues sharing the same shop floor for years. Reputations continues to serve its own ‘old’ and new clients. Naturally, the marcom team is available for MarketResponse’s clients.

Requests via briefing form
The marcom team consists of a creation team, a content team, project management and marketing. For each assignment and/or client, marcom puts together a tailor-made team, supplemented by external expertise if necessary. If you have a request for marketing, please fill in this briefing form and send it to marcom@marketresponse.nl.

Work and flex spaces
The desk block at the back of the marcom area is set up with calibrated screens specifically for creation. The creatives (Kathrin and Frank) are present on Mondays, Tuesdays and Thursdays. When they are not there, these workstations can of course be used as a flex spot.