Introducing: Ruben van Zelst, intern Hogeschool van Amsterdam
Ruben started this month as an intern. For his Business Administration course, he will spend the next six months researching the role of the management dashboard in optimizing business results.
What will you be doing?
“For my graduation thesis, I am going to investigate how the management dashboard can contribute to the optimization of the operating result. I will do this using a number of KPIs that I will map out. The ultimate goal of my research is to create a manual for creating a clear and practical management dashboard.”
What did you do before this?
“I have done research and internships at various companies within different industries. For example, I recently conducted research at waste processor Renewi. I also did an internship at video agency International Video Company. At this company I am still working as a new business representative.”
Why did you choose MarketResponse?
“MarketResponse appealed to me because the services are very similar to the work I am currently doing. It’s actually the process leading up to it. MarketResponse provides the data that allows companies to know which audience to reach and how. The company where I interned and am currently working then helps companies reach this target audience through online (video) marketing on socials. In addition, I talked a lot with your colleague Frank Bos. This also contributed to my choice.”
Tell us something special about yourself.
“I actually never expected to end up in this industry. I’ve never really been interested in data and marketing and the like. From a young age, I’ve been entrepreneurial. That started with buying and selling all kinds of stuff. That’s how I ended up in sales. I also felt that working in construction was more for me. I still occasionally work in construction. So my ideal picture is a combination between the two, so some days in construction and some days at a corporate company.”