Voorgestelde trefwoorden
Gerelateerde artikelen
Gerelateerde cases
Gerelateerde downloads
Alle resultaten
Voorgestelde trefwoorden
Gerelateerde artikelen
Gerelateerde cases
Gerelateerde downloads
Alle resultaten

How Solarplaza Leveraged a Partner Community to Increase B2B Sales

14-03-2018

Solarplaza helps renewable energy professionals become more effective in their business development. By offering their customers a partner community they expanded their services beyond their b2b events.

The Challenge – Why a Partner Community?

Solarplaza, has been organizing international solar energy conferences and trade missions for over 10 years. Their events see great engagement, but it can be hard for Solarplaza and their members to stay in touch between events.

Conference Connector

Paul van der Linden, COO of Solarplaza explains: “We didn’t want to lose touch with the people we care about. Simply because we weren’t having events everywhere and all of the time. We also wanted to be able to listen in on the conversations that were happening within our community. That way we could curate our content and match the interests that were most important to the movers and shakers in the industry.”

Solarplaza was looking for a partner community platform through which investors, entrepreneurs, and professionals could stay in touch.

The Solution

“We heard about CMNTY through a contact of ours who was working at a leading market research firm and used the platform for building MROCs. They had been using CMNTY for a while and were very excited about it. We were curious about how it could be used for B2B sales.”

Engagement

Paul did have a concern and that was how to keep the partner community engaged. Luckily the that platform came with a built-in reward system that encourages participation.

“The platform let our users set up a detailed profile and reach out to each other through public fora and private messages. And find each other through search, allowing them to scope possible partners and interesting contacts. We made sure the reward system encourage people to complete their profiles. That’s definitely a win-win situation.”, Paul explains.

The Results

Solarplaza received praise from their partners for setting up the community. As a nice site effect the platform generated insights from the conversations which allowed them to offer better targeted content. This further increased engagement and increased the value of the community for everyone who joins.

Paul concluded: “We are ramping up and will invite all of the people who’ve attended our events last year into the community soon. We’re excited to see what will happen!”

Feedback

Wij geven om jouw privacy

Wij en derden gebruiken cookies op onze website. We gebruiken cookies voor statistische, voorkeur- en marketingdoeleinden. Google Analytics cookies zijn geanonimiseerd. Je kunt je voorkeuren wijzigen door op ‘Verander opties’ te klikken. Door op ‘Accepteren’ te klikken accepteer je het gebruik van alle cookies zoals beschreven in onze privacy-statement.

Powered by WP Brothers

Kies je privacyvoorkeuren

Via de cookieverklaring op onze website kun je jouw toestemming op elk moment wijzigen of intrekken. In ons privacybeleid vind je meer informatie over wie we zijn, hoe je contact met ons kunt opnemen en hoe we persoonlijke gegevens verwerken.

Noodzakelijk

Noodzakelijke cookies helpen onze website bruikbaarder te maken, door basisfuncties als pagina-navigatie en toegang tot beveiligde gedeelten van de website mogelijk te maken. Zonder deze cookies kan de website niet naar behoren werken.

Voorkeuren

Voorkeurscookies zorgen ervoor dat de website informatie kan onthouden die van invloed is op het gedrag en de vormgeving van de website, zoals de taal van je voorkeur of de regio waar je woont.

Statistieken

Statistische cookies helpen ons begrijpen hoe de website wordt gebruikt, door anoniem gegevens te verzamelen en te rapporteren. Met deze informatie kunnen wij onze site blijven verbeteren voor optimaal gebruik.

Marketing

Marketingcookies gebruiken we om relevante content en advertenties te tonen op andere websites die je bezoekt, die zijn toegespitst op jouw interesses.