Voorgestelde trefwoorden
Gerelateerde artikelen
Gerelateerde cases
Gerelateerde downloads
Alle resultaten
Voorgestelde trefwoorden
Gerelateerde artikelen
Gerelateerde cases
Gerelateerde downloads
Alle resultaten

How to Use a Self-Service Community Platform for Customer Insights


Rolph Droste is Insights Expert at Beautiful Lives, a “boutique” innovation consulting agency. The firm is using CMNTY’s self-service community platform to collect customer insights online. In this article, Rolph explains how that works.

The Challenge

In the online community space, self-service communities are gaining popularity. Often they are being used to decrease the load on customer service departments. But today we are looking at a different kind of self-service community: the Do-it-Yourself customer insights community platform.

Related Post: Why CMNTY is a Great Alternative To Lithium Community Software

Concept Testing

Ralph Droste
Rolph Droste

Rolph is often asked by brands to test concepts: “They want to know what consumers think about a certain product name, price or idea before the put it into the market. Depending on the needs of the client we may propose combining in-person and surveys and use them to build off each other. But nowadays we are also deploying online research communities. We had run communities before and have received a lot of emails from participants asking for more. ”

Self-Service Community

The platform Beautiful Lives used before was limited and a bit clunky so they decided to do a trial using CMNTY Platform. “Many other providers don’t offer a full self-service community solution. You need to tell them you want to run a project and they need to set it up for you. Also, any changes you want to make need to be requested. This prevents having a smooth project flow.”

The Solution

Rolph continuous: “We chose to use CMNTY for many reasons. First off, it’s a self-service community platform. Second, we like how that it looks visually, because we think that helps engage members. On top of that, when like that it offers a wide range of interactive modules.”

Google Translate Integration

Beautiful Lives also used the built-in Google Translate functionality. It saves you time running to the translator when you do research in different countries and languages.

The Results

When running a self-service community, it’ important to keep a tight and synchronized schedule with your moderators. This way you can create momentum and move freely from one activity to the other.

Ralph explains: “We often started with an activity and then used that as a jumping-off point to dive into deeper discussions. We analyzed the real-time data we got to give feedback to each moderator so that separate conversations could all go in the same direction at the same time. It might seem like a lot, but with the right technology, which we have with CMNTY, we feel that it’s very easy to be successful!”

Interested in starting a self-service insights community platform? This article is a great starting point.


Wij geven om jouw privacy

Wij en derden gebruiken cookies op onze website. We gebruiken cookies voor statistische, voorkeur- en marketingdoeleinden. Google Analytics cookies zijn geanonimiseerd. Je kunt je voorkeuren wijzigen door op ‘Verander opties’ te klikken. Door op ‘Accepteren’ te klikken accepteer je het gebruik van alle cookies zoals beschreven in onze privacy-statement.

Powered by WP Brothers

Kies je privacyvoorkeuren

Via de cookieverklaring op onze website kun je jouw toestemming op elk moment wijzigen of intrekken. In ons privacybeleid vind je meer informatie over wie we zijn, hoe je contact met ons kunt opnemen en hoe we persoonlijke gegevens verwerken.


Noodzakelijke cookies helpen onze website bruikbaarder te maken, door basisfuncties als pagina-navigatie en toegang tot beveiligde gedeelten van de website mogelijk te maken. Zonder deze cookies kan de website niet naar behoren werken.


Voorkeurscookies zorgen ervoor dat de website informatie kan onthouden die van invloed is op het gedrag en de vormgeving van de website, zoals de taal van je voorkeur of de regio waar je woont.


Statistische cookies helpen ons begrijpen hoe de website wordt gebruikt, door anoniem gegevens te verzamelen en te rapporteren. Met deze informatie kunnen wij onze site blijven verbeteren voor optimaal gebruik.


Marketingcookies gebruiken we om relevante content en advertenties te tonen op andere websites die je bezoekt, die zijn toegespitst op jouw interesses.